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Consumer Deprogramming through mass hypnotic "anti-advertising?" - Your Unconsious Now

About Consumer Deprogramming through mass hypnotic "anti-advertising?"

Previous Entry Consumer Deprogramming through mass hypnotic "anti-advertising?" May. 17th, 2008 @ 07:38 pm Next Entry
I have always considered the prevailing American penchant for acute consumerism to be derived from a secular, cult mentality of sorts. I also have long suspected, correctly, that a subtle but prolific form of mass hypnosis is at work in engineering this relatively young paradigm. After all, hypnosis is dependent upon the Laws of Repetition and Association, and these laws are part of the foundation of successful advertising. In addition, the masterminds of many of the most effective ads are familiar with suggestive language, NLP, and other tools of persuasion, or else they regularly consult those knowledgeable on the subject. Of note is the fact that many companies craftily create a "need" for their product before it is released, and it is man's nature to grow dependent upon the very inventions that formerly were not even a glimmer in his eye.

All of this considered, the question that I have been pondering lately is the feasibility of using the same tools on a large scale to "deprogram" Everyman's consumptive mind. Theoretically, if a cult member can be programmed with non-clinical forms of hypnosis, and can be deprogrammed by hypnotherapy, and if the desire for certain products and services is engineered in part by a form of mass hypnosis, then a contrary form of mass hypnosis should be able to be remove that desire, or at least diminish it. If someone were to invest the same amount of money or greater as is spent on advertising to consumers, on hypnotic "anti-advertising," I would predict a significant impact on sales of Prada handbags and iPhones, or whatever the target was. Of course, I am talking about more than simply badmouthing specific product. I am talking about subliminal messages that cut right to the heart of the desire to "keep up with the Joneses."
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Date:February 22nd, 2009 03:10 pm (UTC)

Ambitious proposition

Nice. I am wondering if you are familiar with the awe inspiring work of Freud's nephew Edward Bernays? He is credited as the father of PR, and his book Propaganda is a classic in the field of inducing mass hypnosis on an epic scale.
If you are curious to learn a bit about the history of this acute consumerism you may be interested in watching the documentary Century Of Self on youtube. I deeply recommend it for anyone interestd in challenging this trance of culture.
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