I have always considered the prevailing American penchant for acute consumerism to be derived from a secular, cult mentality of sorts. I also have long suspected, correctly, that a subtle but prolific form of mass hypnosis is at work in engineering this relatively young paradigm. After all, hypnosis is dependent upon the Laws of Repetition and Association, and these laws are part of the foundation of successful advertising. In addition, the masterminds of many of the most effective ads are familiar with suggestive language, NLP, and other tools of persuasion, or else they regularly consult those knowledgeable on the subject. Of note is the fact that many companies craftily create a "need" for their product before it is released, and it is man's nature to grow dependent upon the very inventions that formerly were not even a glimmer in his eye.
All of this considered, the question that I have been pondering lately is the feasibility of using the same tools on a large scale to "deprogram" Everyman's consumptive mind. Theoretically, if a cult member can be programmed with non-clinical forms of hypnosis, and can be deprogrammed by hypnotherapy, and if the desire for certain products and services is engineered in part by a form of mass hypnosis, then a contrary form of mass hypnosis should be able to be remove that desire, or at least diminish it. If someone were to invest the same amount of money or greater as is spent on advertising to consumers, on hypnotic "anti-advertising," I would predict a significant impact on sales of Prada handbags and iPhones, or whatever the target was. Of course, I am talking about more than simply badmouthing specific product. I am talking about subliminal messages that cut right to the heart of the desire to "keep up with the Joneses."